Our food choices directly impact on the lives of animals, our health and the planet as a whole. FOUR PAWS is dedicated to raising awareness about how we can help animals by making more compassionate food choices.
By implementing the 3Rs principle: Reduce, Refine and Replace, while highlighting the most animal-friendly diet – which is plant-based – we have the power to positively influence the lives of billions of animals worldwide.
The more conscious we are about what we buy and eat, the more we can reduce animal suffering.
What's Really Behind The Label?
Read our brand new fact sheet that reveals insights into what UK consumers think about food, welfare and meat reduction, and why it’s time for government action on transparency