Factory farming is the leading cause of animal cruelty worldwide and is a major contributor to numerous global problems. Globally, it is estimated that over 94 billion farm animals are farmed for food each year¹, of which around 70 billion animals are reared in intensive farms².

One of the important and easiest ways to tackle the negative implications of factory farming is through diet change. Everyone can make an impactful positive contribution towards animal welfare by drastically reducing one’s consumption of animal-based products and increasing the intake of plant-based foods. FOUR PAWS encourages people to follow and support an animal-friendly lifestyle by reducing their consumption of animal-based products and replacing them in their diet with plant-based alternatives. To do this, we recommend the principle of the 3Rs: Reducing the consumption of meat and other animal-based products, Refining one’s diet by choosing products from certified high animal welfare standards and ultimately Replacing animal-based products with plant-based alternatives.

The 3Rs Principle empowers everyone to make informed, cruelty-free food choices. With the growing availability of nutritious and delicious plant-based options, making a positive change has never been easier.