The success of our #LiveKinder campaign relies on people engaging with the welfare of animals, making conscious choices to make small changes that create a big difference. 

But, it's an understatement to say that people are varied. So, we created 'The Faces of #LiveKinder' to help you see who you may relate to most. When we combine our common goals and viewpoints, good things can happen. 

Here, meet Judy:

Judy has been considering her food choices, and how they relate to the world around her. Choosing to #LiveKinder includes considering the suffering behind what lands on supermarket shelves. Instead of choosing classic pork sausages for her tea, she instead opted for a meat-free alternative.

The lives of farm animals, especially in factory farms, are often full of pain, neglect, suffering, and eventually death. To create a new normal, we have to consider alternatives. To save the billions of animals killed every year for food, we need to make changes. 

A great place to start is our nutrition page, which holds plenty of inspiration to help you create cruelty-free, tasty meals.

Want to see what change Judy made?