Animal Charity

An Ugly Trend: Could Fur Be Making a Comeback in the UK? 

Find out how fur sales may be on the rise and what you can do help us stop it.


In recent years, we have celebrated various designer brands making commitments to go fur-free, including Versace, Gucci, and Burberry to name but a few. Despite significant public backlash, fur is still legally allowed to be sold throughout the country. With this, the past few months have revealed fur items making their way back into high-street stores.  Without a ban on the sale of fur, could fur become a growing trend again?

In November 2019, we were disgusted to learn that House of Fraser had gone back on its decade longfur ban and started selling real fur items again. Read more about it here.

Just this weekend, it was revealed that items containing real rabbit fur had been found at TK Maxx, who also have a long-standing fur-free policy. TK Maxx have said this was a mistake and that the fur-free policy remains in place. However, if these coats, hats, handbags, and other products slipped the net this time, there is no guarantee it won’t happen again.

On top of this, investigations have revealed real fur being sold as faux fur, with shoppers being none the wiser. In most cases due to the terrible conditions, the animals suffer unimaginable pain. Alongside this, real fur can even be cheaper to use than faux fur – find out how to tell the difference between real and faux fur here.

Over 100 million animals are killed for their fur every year. The UK declared it would no longer stand for this cruelty and a ban on fur farms was introduced back in the year 2000, but now 20 years later, we are still seeing fur for sale throughout the country. The only way to stop this is for a complete ban on the sale of fur in the UK to be enforced.

Take Action!

Sign the petition to demand a #FurFreeBritain.

Already signed? Then take the pledge to #WearitKind and help create an animal-friendly fashion future.

Animal Charity

Jenny Canham

Campaigns Officer

Jenny works in the Campaigns Team at FOUR PAWS UK, and manages the UK farmed animal campaigns Make Food Kinder and Wear it Kind. She has a background in journalism, and has worked across various animal non-profits and grassroots advocacy organisations in the UK and internationally.

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