When shopping for meat, eggs, or dairy, most consumers have little way of knowing how the animals behind these products were reared. Terms such as "farm fresh" and "natural" can be misleading, making it difficult to make informed choices about animal welfare. 

FOUR PAWS UK believes you, the consumer, have the right to transparent information about how your food is produced. A mandatory method of production labelling system would provide clear, consistent information on farming methods, helping shoppers make choices that reflect their values while supporting higher welfare farming. 

To better understand the case for reform, FOUR PAWS UK commissioned new research exploring different attitudes towards animal welfare labelling, the effectiveness of existing schemes, and how the UK compares with approaches taken elsewhere in Europe. 

Our report brings together voices from animal welfare, farming, retailers and government and sets out why clearer labelling matters, what consumers expect, and the key principles needed to create a robust, trustworthy and enforceable method of production labelling system. 

Read the report below to explore the findings and our recommendations for improving transparency in the UK food system.