31.01.2022 – The Fur Free Alliance, and its nearly 50 global members, welcome the announcement by Italian luxury brand Dolce&Gabbana to ditch the use of animal fur in any of its collections from today onwards. The new policy is in accordance with the Fur Free Alliance’s guidelines.
Dolce&Gabbana will be working with furriers to transition to eco-friendly faux fur in response to changing consumer tastes. Fedele Usai, Group Communication & Marketing Officer at Dolce&Gabbana, said, “Dolce&Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our Collections and develop environmentally friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading.”
Joh Vinding, chairman of the Fur Free Alliance, said, "We celebrate Dolce&Gabbana for ending its association with fur cruelty and transitioning to more humane and innovative materials. The world is changing and brands like Dolce&Gabbana are rightly adapting to an evolving consumer, one that wants companies to take a stand against animal cruelty and innovate for a more sustainable future.”
FOUR PAWS, the global animal welfare organisation, welcomes the decision from the luxury Italian brand:
“2022 is off to a fantastic start with more global companies going fur free, but few are as iconic as Dolce&Gabbana. The absence of fur from all future collections sends a clear message that the abuse of animals for our wardrobes is no longer in fashion. As we’re seeing not only on the high streets and catwalks, but also on the pages of magazines, banning the use of fur is becoming hugely en vogue. With such a change within our grasp FOUR PAWS UK is continuing to call on the UK Government to finally end the import and sale of fur and to fully embrace a #FurFreeBritain.”
Sonul Badiani-Hamment, FOUR PAWS UK Country Director
Dolce&Gabbana joins a growing list of brands who have committed to banning animal fur from their collections including Italian brands Armani, Gucci, Prada, Moncler and global leader in online luxury fashion Yoox Net-a-Porter. As well, Italy banned fur production in 2021.