Dr Amir with food delivery

CUTE. QUICK. SICK - IS YOUR ONLINE PAW-CHASE TOO GOOD TO BE TRUE?  

New campaign warning of the risks of buying a puppy online launched on billboards across the country.

2.5.2022

Monday 2nd May - Today, billboards up and down the country are being taken over by a new campaign from the global animal welfare organisation FOUR PAWS, to highlight the risks of buying a pet online. 

For four weeks, billboards around the country will share the heartbreaking story of Poppy, who was bought online, but reached her new family, small, weak and fighting for her life. 

Poppy’s story is sadly not unique. The illegal puppy trade is rife with animal cruelty and deception. 

Every year, countless puppies are bred in terrible conditions, taken from their mothers too early and transported across Europe to be sold online via classified ad sites.  

The adorable adverts that catch our eyes online don’t show the truth. 

“The risks of buying a puppy online are vast.  “Puppies are regularly separated from their mum too soon and shipped off on long journeys across Europe with little or no water or food.  “Not only an emotional undertaking these journeys also they young puppy susceptible to a number of problems that can be at best costly, and at worst, deadly.  “This trauma can prove fatal for many of the puppies, who arrive sick, weak and nothing like the vibrant puppy seen online.” 

Sonul Badiani-Hamment, UK Country Director for FOUR PAWS UK

"For some families wanting to welcome a four-legged friend, adoption isn’t possible. Buying is sometimes the only option, and we want to equip people with the knowledge to make a more informed decision. “Too many animals and families suffer needless turmoil due to this greedy, cruel trade. By spreading awareness of the emotional, financial, legal and health risks of purchasing puppies without proper care, we hope to save families from heartache and innocent lives from being potentially lost." 

Sonul Badiani-Hamment, UK Country Director for FOUR PAWS UK

Particularly after the pandemic, the trade has boomed. With a huge demand for dogs, puppies are overbred to meet the need and exposed to more dangers.  

In 2021 over 800 victims and witnesses of the illegal puppy trade reported their experiences to FOUR PAWS. Via an online reporting form, victims shared their experiences of unwell puppies that have may have been illegally transported into the UK and sought to seek justice from unscrupulous breeders. 

"For some families wanting to welcome a four-legged friend, adoption isn’t possible. Buying is sometimes the only option, and we want to equip people with the knowledge to make a more informed decision. “Too many animals and families suffer needless turmoil due to this greedy, cruel trade. By spreading awareness of the emotional, financial, legal and health risks of purchasing puppies without proper care, we hope to save families from heartache and innocent lives from being potentially lost." 

Sonul Badiani-Hamment, UK Country Director for FOUR PAWS UK

Beyond physical ailments, behavioural problems can also occur in puppies that have been separated too early from their mothers or not socialised properly in their first few weeks. These can turn out to be even more difficult to treat than viral or genetic diseases.  

Find out more about how to avoid falling victim to the illegal puppy trade and ensuring you #ThinkBeforeYouClick here

FOUR PAWS on Social Media

Stay up to date on this topic and on all FOUR PAWS activities on our social media channels:

Sophie Miller

Press & Marketing Officer

sophie.miller@four-paws.org

020 7922 7954

7 - 14 Great Dover Street, London, SE1 4YR

FOUR PAWS UK

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