Fraser’s Group Success

At long last, Fraser’s group has finally committed to going fur-free!


Each year, over 100 million animals are killed for their fur. Fox, mink, raccoon dogs and chinchillas are confined to cramped, filthy cages that are breeding grounds for infectious diseases, before being killed and skinned for fashion.

The Fur Farming Act received royal assent in 2000 - but the deadline for closing the last fur farms was 1 January 2003, meaning nearly two decades have passed since this monumental legislation. Despite this ban, the import and sale of fur is still legal, with a shocking £800 million worth of fur being imported into the UK since the ban.

With mounting pressure from the public and NGOs, over 1,500 brands including Gucci, Adidas and H&M have gone fur-free and joined the Fur Free Retailer programme.  

However, until recently Frasers Group (who own House of Fraser Sports Direct and Jack Wills) consistently took steps backwards, by selling fur again after 10 years of being fur-free.

Alongside our #FurFreeBritain coalition partners we campaigned for them to bring back their ban.



We joined the #FurFreeBritain coalition alongside Humane Society International/UK, Open Cages UK, RSPCA, PETA UK, Viva!, Animal Aid, Save Me Trust and the Jane Goodall Institute, and handed in almost 500,000 signatures calling for a #FurFreeBritain alongside celebrities like Brian May CBE.


We demonstrated outside House of Fraser Oxford Circus store to demand they ban fur sales, and also outside their HQ building during their Annual General Meeting.

The #FurFreeBritain coalition later organised the “twelve days of cruelty” Christmas carols which were sung outside House of Fraser Oxford Circus store.


The COVID-19 pandemic arrived and highlighted the link between fur farms and the highly infectious spread of zoonotic diseases. The world watched in horror as 20 million mink were culled due to the possibility of COVID-19 mutating within the animals and spreading back to humans as a different variant.  


We handed in over 1,000,000 signatures to the gates of Downing Street calling on the Government to ban the import and sale of fur in the UK.

We demonstrated again outside House of Fraser in Oxford Street alongside Humane Society International/UK and PETA UK.


High end fashion brands such as Dolce & Gabbana, Moncler, Valentino and Saint Laurent all go fur-free, as does Copenhagen Fashion Week. 

After years of demonstrations, petitions and protests, Fraser’s Group finally goes fur-free!

We could not have achieved this momentous success without your help – thank you for all that you continue to do for animals across the globe.

Sadly, despite our best efforts, the sale and import of fur is still a reality in the UK. 

Please sign the petition to tell the Government once and for all that we want a #FurFreeBritain!

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