Every year, World Vegan Day is celebrated on 1st November to help promote the benefits of a lifestyle that aims to cause as little harm to animals as possible.
Donald Watson, founder of the Vegan Society, first coined the term ‘vegan’ in 1944 to describe people who chose not to eat any animal products. Today, this word has evolved to encompass people who not only choose to avoid animal products in their diet, but also when choosing clothing, cosmetics and other products that may contain animal ingredients.
In recent years, the number of people in the UK who describe themselves as vegan has dramatically increased – the latest statistics from June 2020 show that 1.1 million people now fall into this category, with this number set to double by the end of the year!
We recently surveyed the British public to find out how people in the UK felt about this recent rise in veganism, and if they might adopt it themselves. We found out that 62% of people surveyed would consider reducing their meat intake, and only 13% eat meat every day. A promising 62% of people said they would consider changing their meat intake for environmental, health or animal welfare reasons, and 56% said their biggest reason for reducing meat would be to help stop the rise of factory farming*.
The evidence certainly shows that people are thinking more about their food choices, choosing to #LiveKinder, reduce animal products and opting for more plant-based alternatives - we hope this continues!
Inspired by World Vegan Day?
- Why not celebrate by cooking a delicious plant-based meal? You can find plenty of inspiration on our recipe page here.
- Choose to make a change today! Take our pledge to reduce or eliminate animal products from your diet.
- Take action for farmed animals! Sign our petition calling on the UK Government to commit to end factory farming in the UK, and speak up for animals living in the cruelest conditions.
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2121 adults. Fieldwork was undertaken between 22nd - 23rd September 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).