Veganuary: A kinder future has never been so easy!

With so many brands embracing a plant-based future, making kinder choices in what we eat has never been so accessible.


With January well and truly underway, many of us have made resolutions and commitments for the new year. Be it for moral or health reasons, going vegan for the month (or Veganuary) has become a popular choice, and this year, one person every 2.4 seconds has signed up to go plant-based for the month.

With so many big-name brands branching out to offer plant-based options, accessing affordable and delicious kind food options has never been so easy.

Supermarkets like ASDA have announced brand new plant-based ranges, with over 100 new and affordable products to choose from. Fast food brands Greggs, Burger King and Subway have expanded their popular plant-based offerings and even dairy giant Cathedral City has embraced a kinder future by launching its own plant-based cheese.

This all shows just how plentiful the options are for those who are unsure and want something that tastes familiar but is kinder to the planet.

For those looking to expand their cooking repertoire, we’ve also got a whole host of recipes inspired by our work across the globe that can make your transition to plant-based an easy and exciting one!

For animals, the environment and our health, the biggest impact is made when we take personal responsibility. So, this year, we’re urging you all to try a #KinderBite and make small but powerful changes, to champion animal welfare with every delicious decision you make.

Try a kinder bite


Sophie Miller

Digital Marketing Specialist (Maternity Cover) FOUR PAWS Australia

Sophie works in the Communications Team at FOUR PAWS Australia. She has a background in Marketing, PR and Communications across the charity sector. Sophie is passionate about animal welfare and utilises her skills and experience in communications, marketing and PR to bring about change.

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