Every day brings news of more brands ditching fur or only using certified wool or down feathers, but some, most notably luxury names, continue to include them in their designs. Today we have revealed the brands on the naughty and nice list as we approach one of the busiest shopping periods of the year.
Whilst the first Animal Welfare in Fashion report in 2020 put the focus on consumers’ expectations, the second and latest edition now takes a closer look at the brands and producers and, whilst good progress has been made within the industry overall, there is still a long way to go. For the 18 UK brands evaluated by brand rating platform Good On You, it seems that despite 90% of Brits wanting animal welfare to be a priority, brands are still falling short. Surprisingly luxury giants Harrods, who continue to sell fur despite objections to its production by 79% of Brits*, narrowly missed the bottom of the list.
But the good news is change is possible. Stella McCartney and sustainability pioneers People Tree are showing animal-friendly fashion is possible. Likewise 14% of UK brands had improved their ranking since previous reviews and now over half have a formal animal welfare policy. Help is also at hand for those brands that need to improve as the report outlines how they too can save millions of animals who currently suffer for fashion.
- Introduce time-bound commitments to eliminate animal-derived textiles from supply chains
- Pledge to only source certified wool and down feathers
- Create, and share, formal animal welfare policies
- We can eliminate the cruel practices interwoven with fashion.
In the lead up to Christmas, consumers can send the clearest message possible by voting with their wallets and shunning fashion brands who continue to use materials derived from animal cruelty. Find out more about the report HERE and if your favourite brands is one of the black sheep of animal-friendly fashion.